Create an effective Cold Outreach Email Subject Line that gets emails open.

A cold email is short and sweet. It’s a quick email sent to someone unavailable for cold email marketing. But before you send your email, there’s one crucial thing you have to do: Create a clear, great outreach email subject line.

When email marketing is done right, it’s a great way of prospecting for new business and getting open-ended responses where the person can freely discuss the subject of your email. Check out this blog post for the best examples of subject lines based on prospects’ needs.

How to Avoid Spam Filters with Cold Emails

– Maintain high email open and reply rates to avoid triggering spam filters. Most email inboxes are built with spam filters, making it difficult for outreach campaigns to get through. The best way to avoid being blocked from inboxes is to follow best email practices and ensure your subject is relevant and exciting. In the subject line of your email, you should also include the name of your company, a call to action, and a message that shows you care. This will help ensure that your emails are more likely to reach inboxes and be read.

– Avoid having emails moved to junk folders. If your email subject doesn’t catch the recipient’s attention or if the subject of your email doesn’t seem relevant to the content of the email, it may be moved to a “junk” inbox. This can lead to low open and click-through rates, making it hard for your cold email campaign to reach its target audience.

– Mark any welcome emails as “not spam” in your inbox. This will help ensure that spam filters don’t block your email. When you get an email from a business, you probably know what “spam” is. Spam is any email you didn’t ask for. Still, there are other types of addresses that businesses use that could also be considered spammy. By marking any welcome email as not spam in your inbox, you can keep those messages from being considered junk mail or getting closed without being read.

– Use “strictly necessary cookies” in your outreach campaigns. These cookies are used by some email providers as blacklists when assessing an open rate of an outreach campaign.

What’s an Average Open Rate?

The open rate of email campaigns is vital for ensuring the body of your email marketing efforts is efficacious. As reported in a study of movements over the past six months, the average email open rate is 41%. This indicates the importance of the subject and other elements of email marketing campaigns. A/B testing can increase email open rate.

Response rate.

Cold emails have a poor response rate since the receiver has yet to learn who you are or why you are contacting them. Tailored cold emails can boost response rates with an enticing subject line.

Aim for a response rate of 10% on average.

However, with these highly responsive cold email subject examples, you can construct eye-catching headlines that will boost your open and response rates.

Top Outreach Email Subject Line.

– When it comes to email subject lines, personalization, and directness are essential. That way, you can entice recipients to open your email and read your message.

– A vital virtual handshake subject should also be included in your email marketing campaigns. This line introduces the company name, the name of the product or service, and other relevant details crisply.

#1: The Quick Call, Personalization (Personalized)

When personalizing your email subject, use a person’s name in the subject line and nothing else. This will help grab your Prospect’s attention and increase open rates. In addition, use a “shout-out” subject line with the Prospect’s name followed by a simple call to action, such as “quick call next Tuesday.” Use personalized subject line examples such as “{First name} x {company Name}” or “{first name}, {pain point}.” Personalizing your email subject line can show that you genuinely care about your Prospect and improve your outreach results.

#2: The Follow Up

The subject line of your email is arguably the most important line of text in your email, so it’s essential to write it with purpose. You want to ensure that your subject line stands out and is personalized to the recipient, so using their name as the subject line is a great way to do this.

Another good tip is to keep your subject line brief and to the point; avoid generic phrases like “follow up” in favor of something more action-oriented. Instead of simply saying, “Please follow up,” try a different subject line, something like, “Send questions about cold calling sales reps” or “Request more information about our cold calling sales rep program.” This will give your email more context and make it more effective. Follow these easy steps to ensure that your email’s subject line stands out and meets the needs of your audience.

#3: Sales Video & Chill

The “Video & Chill” subject line technique of adding the phrase “Video & Chill” to your sales email subject line can result in a 59% open rate. This subject line is best used with video integration, such as Vidyard, to personalize your email outreach and make it more engaging. Adding this phrase to your cold email subject can help engage potential customers and increase the open rate significantly.

Cold email subject lines should be unique and tailored to the individual Prospect. Take some time to tailor yours to suit your target market. Additionally, cold email subjects should describe the benefit or solution offered in detail so that recipients understand what they would receive if they clicked through to your email. By writing a good subject line for a cold email that talks about these important things, you can get more people to open it and get more leads from your outreach campaign.

#4: The Virtual Handshake

Outreach is a great email marketing tool for companies looking to build their outreach list. In the subject line, introduce yourself and your organization to make a solid virtual handshake. Mentioning a mutual connection by name in the subject line can help increase referral rates.

When creating outreach subject lines, highlight the benefits of your product or service. This way, you can drive more sales. Also, incorporate questions, ideas, tips, or facts about the Prospect’s company into your subject to show that you have done your research and are invested in the success of your outreach email campaign. These examples of practical outreach subjects demonstrate how cold subjects can capture the attention of potential customers and boost sales.

#5: The Connect Request

A good cold email outreach subject line should introduce the sender’s name and company directly and assertively. Examples of cold email subject lines include “15 minutes this week?”, “Requesting a meeting on [Day],” “Time for a quick touch base?” or “Meeting invite: [Date], [Company name] + [Company name]: [Date].”

What makes a great cold email subject line?

A great cold email subject should be personal and informative. A subject line that personalizes the recipient’s name, company, or a challenge they are dealing with can help grab their attention. Personalization also helps make the email feel more personal, increasing the open rate.

However, personal subject lines are more effective than generic subject lines. They should suggest a connection between the sender and reader, generate interest in the subject line, or promise value to draw readers’ attention. In addition to incorporating these tips into your cold email subject line strategy, you can also leverage the FOMO principle and include a call-to-action in your subject line.

1. Keep it short

As cold email subjects are often short and to the point, keeping them short is essential. This helps increase the chances of your email being open and ready for action. Also, the concise subject line lets mobile devices and email apps show a more detailed preview of the message. A short subject line on mobile devices and email applications allows for more of a message preview.

2. Add value

When creating a cold outreach subject line, incorporate the reader’s personal goals into the subject line to make sense of value to the reader and incentive to open the email. Ask questions in the subject line to spark curiosity and develop a feeling of connection between the reader and the email. Use a mutual link to the reader to establish a personal relationship and increase the likelihood of engagement.

3. Mention a mutual connection.

A cold email subject line that mentions a mutual connection can capture the recipient’s attention. It can be effective to mention an ex-colleague or mutual professional group in cold email subjects, as this can help increase the chances of the email being opened. Providing value with the subject line, such as a relevant resource or link, can create a feeling of reciprocity and generate more open rates for the email.

4. Ask questions

Questions in the cold email subject lines can effectively pique a recipient’s interest and compel them to take action. Questions specific to the Prospect’s needs and goals or involving a mutual connection can be particularly effective. Posing questions that involve a mutual connection between the cold email and the Prospect can help build rapport and create a sense of connection. For example, you could ask about their work or personal life or share relevant information about your company or outreach initiative. You can mention the Prospect’s name, company, or a challenge they’re dealing with.

5. Make your subject line personal.

A cold email subject line that personalizes the email and uses the recipient’s name can make them more likely to open it. You can also use relevant information about your company or interests to make the subject line more relevant. Additionally, a cold email subject that uses FOMO – “fear of missing out” – can help capture the recipient’s attention and make them more likely to open the email. By using specific, action-oriented language in your cold email subject, you can ensure that it addresses what the email is about.

6. Arouse curiosity

A great cold email subject line must be able to arouse curiosity in the recipient. One way of doing this is by triggering the insula in the brain, which is associated with emotional responses such as curiosity and interest. It’s important to ask questions in the cold email subject to spark interest.

For example, ask what kinds of work they want or how they can best help you. Offer value in your subject line to entice your cold email recipient to open your email. This can be done by listing the benefits of working with you or detailing your company’s strengths and capabilities. You can also use humorous subject lines to stand out from the crowd.

7. Pay attention to email snippets.

When crafting outreach campaigns, the subject line is the most important factor for getting recipients to open your emails. As such, it’s vital that you pay attention to cold email subject lines and use them to your advantage when outreach emailing potential business partners, potential clients, customers, or other stakeholders.

One way of doing this is by incorporating FOMO (fear of missing out) into your cold email subject. This can be done by using words like “now” in your subject line, which compels recipients to take action immediately. Other effective cold emails subject lines include questions that prompt recipients to engage with your email, such as “why” or “how.” By asking questions in your cold email subject, you’re likely to spur interest in the recipient and get them to open your email.

8. Use power words

Cold email subject lines can be powerful tools in your outreach campaign. Powerful words in cold email subjects can evoke an emotional response, leading to desirable outcomes. Industry research has found that most individuals have difficulty resisting their curiosity and emotions when urged upon in subject lines.

Cold email subjects should use powerful words that describe the benefits of a potential decision or action, such as “win,” “strategic,” “imagine,” and. Examples of cold email subject line power words include: “win,” “strategic,” and “imagine.” Use emojis too. It can be a powerful way to stand out in your Prospect’s inbox.

9. Create a sense of urgency and FOMO.

A sense of urgency is created when a cold email subject line asks a question, provides value propositions, uses social media proof, or contains tips or ideas for solving a pain point. Cold email subject that creates a sense of urgency include “Question about [goal],” “Did you get what you were looking for?” and “X tips/ideas for [pain point].”

Cold email subject lines should be polite and conversational, avoiding jargon. They should focus on what is important to the email recipient, such as urgency or an available time slot. But remember, avoid clickbait. We have four cold email templates to get you started.

Cold email subject lines that make use of social proof

Social proof elements make people feel like they’re not alone in their actions or opinions.

Suggestions for including social evidence in the cold email subject lines

• Mention a client accomplishment made possible by your product/service.
• If your company is well-known, provide its name.
• Highlight an award or recognition
• Share reviews or ratings
• Mention a mutual connection

Here are some examples:

• Everyone is talking about our new feature. Check it out
• We have already received 1000 5-star ratings. Discover why!
• We are offering an unlimited free trial. Rated 4.9/ 5 on G2
• How did [client name] triple its headcount in six months?
• What did I learn from assisting [mutual connection name]?
• Would you want to see Product Hunt’s SaaS solution of the week?
• [Mutual connection name] informed me that you would listen.
• “They are the easiest team I have ever worked with.”
• Meet Gartner’s Magic Quadrant Favorite for the past three years.
• We wish to assist you with automating. Just ask our customers.

Best cold email subject lines Examples To Try (First email)

1. “Let’s talk about [topic/idea]!”
2. “Quick question regarding [project]”
3. “Hi [prospect’s name], [question]?”
4. “A [benefit] for [Prospect’s company]

“[Prospect], I thought you would be interested in these blogs.”

1. “Here’s the information I promised you.”
2. “Talk on [day] at [1:45]?”

Follow-Up Email Good Subject Lines

1. “Our next steps”
2. “10 mins — [date]?”
3. “X options to get started.”
4. “[Prospect], I thought you would be interested in these blogs.”
5. [Prospect], I enjoyed your article on [website/publication name].”
6. “Try [product/service] for free.”
7. “Here’s that info I promised you.”

Best Email Subject Lines After No Response

1. “Do not open this email.”
2. “Know this about [topic of interest]?”
3. “Do you have permission to close your file?”
4. “Are you feeling down? “Like little pandas?”
5. “If you decide not to cooperate with [your firm].”
6. “I adore everything about this email!’
7. “3-weekend ideas for you”
8. “Am I assuming correctly?”
9. “Wait, are you ghosting me?”
10. “Reaching out once more (LMK either way).”

Email list:

Here are a few key factors you may influence: Segment your email list as follows: Sending a single email to thousands of recipients is not just lousy marketing; it may result in your emails being marked as spam. Instead, split your list based on client type, interests, or some other criterion to reduce the number of individuals receiving each unique email.

Conclusion

– A great subject line is one of the essential components of an outreach email. Including a memorable subject line that catches your audience’s attention but is also specific and measurable is vital. Hence, it provides a sense of clarity for your readers. If you follow these three tips, you’ll be able to create compelling subject lines that increase your open rate. You’ll be able to do this best if you talk to sales reps, support, marketers, and customer success agents. Networking is all about building relationships and devoting time and effort to assisting them in growing and flourishing.

– One way to personalize your subject line is by including your sender’s name in the subject line. This can help create a more personable connection with your audience and build trust and rapport.

– Another tip is to incorporate preview text in your subject line. This can serve as a preview of the content of your outreach mail body (email content) and help capture attention. However, it would be best if you used this element in conjunction with the subject line to create an effective subject line that gets higher open rates.

– A third tip is to follow the SMART approach to creating compelling subject lines. By following this approach, you’ll be able to create a subject line that is specific, meaningful, and measurable.

Email subject lines are crucial for cold email outreach — examples of cold email subject lines to help you create unique subject lines that get opened. The subject line of your email must grab the Prospect’s attention and encourage them to open it. You can personalize your subject line further by adding personalization words like ‘you,’ ‘your,’ or ‘your company’ in your subject line.

Your subject line should also play on your Prospect’s emotions using emotional triggers like urgency, urgency, or urgency. Keep these examples in mind when crafting your subject line so you can use them as templates and create your own personalized email subject lines. In addition to all the rules of digital etiquette, legal requirements, and best practices, you also need to be aware of the types of devices on which people will read your messages. 

Read the #1 post on cold outreach: how to discover emails from LinkedIn to learn how to acquire an email address from a LinkedIn profile.