How much does it cost to do email marketing?
Email is one of the most powerful tools in our digital lives. With more people creating online profiles daily, sending messages to as many people as possible is easy. Fortunately, in this article, we’ll review average email marketing costs.
81% of small businesses use email marketing as their primary way to get new customers and 80% use email marketing to keep customers coming back. Email marketing campaigns are a popular way for small and large businesses to get new customers to know their brand and keep the ones they already have loyal and trusting.
Email marketing is one of the best methods for interacting with clients because it can be tracked and customized to your needs.
With that said, how much does email marketing cost? Is there a set price for sending an invitation to join your mailing list or an advertisement?
Email deliverability is a critical factor in the success of email marketing. The lack of effective segmentation and segmentation-based targeting are two of the biggest challenges for businesses that want to use email as part of their marketing mix. But how much does it cost to do email marketing?
Email marketing pricing depends on many factors.
No matter the size of your business, the cost of email marketing services can burn a hole in your pocket, so it’s critical to understand how to keep it under control.
Once you brainstorm about your goal, past campaign costs, and marketing strategy, you need to calculate its average price.
You can expect to spend around $100 monthly to keep your brand active. This covers paying for all the software required to operate your company, extra services like Gmail, and the typical person’s email spending cap.
There are ways to save money by looking at free alternatives to paid software, using less expensive email providers, and staying within your budget.
There are also free stock photos for you to use in your email campaigns at no extra charge.
Suppose you’re a small business and can make do with the limitations of a free email marketing tool. In that case, you can cut costs by choosing an option like the MailerLite free plan.
While the cost of email marketing for small businesses can vary depending on what features business owners decide they need, there is an average cost.
The expense of email marketing for smaller companies can fluctuate depending on the features that entrepreneurs pick to include, but there is a normal fee.
These figures show why so many companies make email marketing a key component of their growth strategy:
- Email marketing gives back an average of 42:1 for every dollar spent.
- The most effective marketers send 5-8 emails every month.
- 19% of income is typically attributed to email marketing.
- Marketing executives assess their email marketing ROI as “excellent” or “outstanding” in 74% of cases.
Then, you need a mailing list.
You’ll need an email list before you can send any email campaign. Your email list is your database, which contains opt-in email address profiles. So you can send them ads and other marketing materials.
There must be more than a landing page or website for effective email marketing. You will have to create a mailing list to which people can add themselves. This way, they can receive your emails at any time!
It is very common to think that sending an email is a cost-effective way to market your business, but it is not. Sending mass emails costs you money in two significant ways: revenue and effectiveness.
If you send promotional messages not asked for, this could be considered spam, and you could lose all of your online traffic. Fortunately, there are tools to ensure your emails are 100 percent legitimate.
Another reason direct mail is expensive is because of how much postage is per letter. The more letters you send out, the greater the price per letter. Therefore, the more subscribers you have, the lower your overall campaign budget.
The last significant expense for sending printed matter is production. Even if you use pre-designed templates, you must pay someone to design, edit, and produce them. Additional fees apply depending on the size of the print run.
Email does not have this problem. Once you develop your strategy, you can generate your professional-looking designs free of charge. Some even have accessible customization features built into the program used to compose messages.
Many free software programs are available from companies such as Gmail, Yahoo!, and Outlook.
Next, you need branding.
Suppose you have done any digital marketing before. In that case, you know that creating a solid brand is one of the most important things you can do for your business. A well-branded site or app will attract new users while keeping current ones.
It’s hard to tell whether someone will stay connected with your services if they don’t believe what you offer them is worth their time. This applies even more so to something like sending emails!
Most people agree that an email is a powerful tool. It’s easy to use, cost-effective and doesn’t require too much technology. What some may need to realize is how expensive it can be!
Email marketing costs money, but there are ways to save without giving up quality content or clients. Here are our best tips for email marketing, as well as strategies to help you keep control of your budget.
Then, you need to pick your theme.
Choosing an email marketing platform is like paying close attention in class or watching TV for half an hour – it depends on what you want to do!
Most people use free services before investing their hard-earned money in another software package or subscription service. This can be tricky because there are so many great free options!
It’s important to know which ones have enough features to help grow your business but are relatively inexpensive.
Once you have all that set, you need an email marketing budget of about $500 to $1,000 monthly.
Starting an email marketing campaign is free. Sending messages to your audience is free!
Running a newsletter is not. A monthly subscription for a newsletter service typically costs around $12 per 1000 subscribers. So if you had 1,000 subscribers, it would be approximately $12 per subscriber per month!
That gets expensive quickly, very fast. And there are several other fees for different services, so do some research and compare before investing in one.
You will also need somewhere to store all your newsletters, which can get pricey.
You must also ensure you’re using the right platform for your business.
Most email marketing tools offer free trials or versions of their software that you can use for free.
Even though email marketing is one of the most cost-effective ways to market your business, that doesn’t mean there isn’t a price attached to it.
Even if something is free, you might still have to pay to do it as much as you want.
It’s straightforward to create an account with just about any mail service provider (MSP) and start sending emails. However, doing so will only cost you if you are paying for their premium services.
In the more expensive levels of MSPs, you can get video tutorials, webinars, and features that go beyond just sending messages. These costs are on top of the plan’s base price, which you have already chosen.
There are some great free alternatives to Mailchimp, Constant Contact, and others, but they may offer different features.
And, of course, there’s marketing.
Even though email is often categorized as “broadcast media,” it doesn’t mean you can spam people without repercussions. Your messages and content should be relevant and clear so your recipients don’t give you their attention or money.
That means paying close attention to costs!
Email marketing isn’t free, so most marketers rely heavily on it. But how much does it cost? The average price per subscriber in 2018 was $12.77, according to Pertino Media. This includes emails, design, development, hosting, and promotional materials. (Note: this doesn’t have direct mail or other collateral material.)
So, if your company sends out 10 times that amount per month, they are overspending on email marketing! Luckily, we have some tips for you here. Read on to learn more about saving money with email marketing.
Marketing channels
You can use email marketing tools like email automation and segmentation to increase your revenue.
Email marketing is the best and most direct way to get in touch with leads, keep in touch with them, and turn them into customers. It always wins out over other marketing channels.
Consider hiring a company for your marketing.
Even if you have an in-house email marketing team, it is still essential to outsource specific tasks, such as sending emails or creating content.
However, email marketing agencies typically charge a higher fee.
Email marketers are very skilled at communicating with different audiences so that you can achieve your
goals. They may even look like consultants since they have expertise in other areas (for example, website design).
Email marketers keep track of what works and what doesn’t, look for new opportunities, try to get more people to open their emails, and come up with creative messages and content.
Marketers with the highest ROI send between 8 and 10 emails per month.
You might outsource much of the work and work with an agency to write, design, and send your marketing emails.
But it would be best if you had a copywriter who can show off your brand and get the word out through email newsletters.
Depending on the number of emails you want to receive per month, the agency will charge you accordingly.
Most businesses run several email campaigns simultaneously, so they need a full-time employee to oversee these campaigns. You have three options to choose from:
- Assign the task to an employee (Free)
- Hire a freelancer (Starting price $10 per hour)
- Hire an agency (Starting price $300 per month)
If you’re a mid-sized business working with an agency, rates start at around $300 to $900 a month.
For a more accurate cost estimate, speak to as many email marketing agencies as possible.
It would help if you also considered using an email marketing service.
There are many different email service providers, some better than others.
Even if you are willing to produce your content, use appropriate tools for sending it. A high cost is associated with running an email server and software like Gmail, which many people use.
Investing in these services is not a good idea if you want to start a new business or market an existing one. This is why there are other less expensive ways to do email marketing.
Several free services can be used for email marketing functions, but something else may work better for you. The reason is that they lack the advanced features that more professional-grade programs offer. These features include creating, editing, and hosting emails, tracking open rates, and segmenting audiences.
Before paying for one of these services, consider whether it has the needed features.
Pricing structure: The cost of Campaign Monitor depends on the number of features you need access to and the number of subscribers on your list.
Most email applications promise to do the labor for you by transferring your current subscribers, designing emails, or even automating an email.
Most email marketing platforms let users create signup forms and landing pages to get as many leads as possible without paying extra.
It is the best option for small to mid-sized businesses. It is an all-in-one marketing platform offering automation and email services.
For example, MailerLite is one of the few email marketing tools that provides a/b testing functionality in the free plan. MailerLite free plan provides 12,000 monthly emails and up to 1,000 subscribers.
Marketing automation tools make it easier than ever for business leaders to streamline email marketing campaigns, but no machine can write compelling email copy.
Tips for minimizing the cost to do email marketing:
Spending money on email marketing doesn’t guarantee success or profit. There will be differences depending on your email marketing strategy and how you use it.
To reduce this cost, the best strategy is to scrub your email list. (The price of email marketing software increases as the size of your email list and how often you send emails grows.)
Other factors, such as the number of automatic email series you have set up and the number of segments updated every hour, which represent a cost for their servers, may also influence the price you charge for these programs.
Both email content and design are crucial elements of any email campaign.
Even though the size of your list affects the price, you can send as many emails as you want to your mailing lists no matter what plan you choose.
Create new email marketing efforts after that to raise conversion rates sharply.
Having a significant, relevant, and healthy email list is an essential part of email marketing in many ways.
How much an email template design will cost depends on the type and number of templates you need for your campaigns.
Drip programs let you send pre-written emails to subscribers when they do certain things or reach different points in the buying process.
Recent events have put a lot of pressure on advertising budgets, and social distance has made it harder to keep in touch with people.
Find the best email marketing software tools!
